Archivi del giorno: novembre 12, 2011

Send Them Away

«El Pais» yesterday has introduced “buscador” [finder] a feature to see all the related news to the information provided.

At the end of each article of its online edition there is the option to read related sources from other news websites with a summary of contents and the link to read it fully.

Of course this is not so new as «The Guardian» as well, among others, does it on the right side of each section even if not at the same extent.

Giving people the option of finding in  the same place all the news they might be interested in, and the way to deepen the information they care about, also by providing directly external sources, should not be a worry of digital editions of newspapers. By apparently sending them away it’s given the reason to keep people coming back over and over to you as comprehensive and trusted source.

People pay you not pageviews!

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Archiviato in Comunicazione, Passaggi & Paesaggi, Scenari Editoriali, Vendite Editoria